Now Available: Soup in Kenya
Soup is a small and declining niche in Kenya, with sales being hindered by a number of factors. For the majority of consumers in rural areas, there is little access to soup, while many consumers continue to be unable to afford these products. Sales tend to be largely limited to mid-income consumers in urban areas. However, these mid-income consumers are increasingly focused on nutrition and many are concerned about a lack of freshness in dehydrated soup, the only product area...
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