New Market Report: Soft Drinks in Slovenia
Total soft drinks volume and current value sales continued to decline in Slovenia in 2013 as consumer purchasing power fell due in line with worsening economic conditions. In volume and value terms, however, the rates of decline were slightly slower than those recorded in 2012. This was partly due to price promotions, successful new launches and high profile marketing campaigns. At the same time, the staging of the European Basketball Championship bolstered inbound tourism in Slovenia, and this...
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