New Market Study Published: Portable Players in South Africa
Mobile phones are increasingly gaining share from many categories in consumer electronics, including portable players. The introduction of smartphones with bigger screen sizes as well as bigger memory size has impacted the volume sales reduction for portable players in South Africa. A typical example is the fact that consumers are able to listen to music and download books on their mobile phones; such a situation eliminates the need to buy an e-reader as well as an MP3 player.
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