"Charge Cards in Mexico" Published
In late 2012, the Payback project was launched by a group of six companies, including charge cards operator American Express. The objective of this project was to provide a joint rewards programme, whereby purchases with any merchant in the programme can render bonus points which are redeemable amongst partners. The group also includes low-cost carrier Interjet, telecoms operator Nextel, retailer Comercial Mexicana, 7-Eleven convenience stores and Petro-7 petrol stations. As this programme is...
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