New Market Report: Bleach in Italy
In 2013 volume sales of bleach increased by 2%. In order to save money consumers are using bleach as a substitute in areas such as laundry care, surface care and spot and stain removing. Its effectiveness in disinfection and cleaning together with the cost savings made consumers switch their consumption behaviour towards bleach. The diffusion of more gentle versions, where the percentage of active ingredients present in the product is around 4%, makes bleach more delicate on clothes, thus...
View full press release