Meal Replacement in Serbia - New Market Report
Meal replacement is among the most underdeveloped categories in the Serbian packaged food market. Meal replacement slimming products were the only type available during the review period, and their appeal was limited to a relatively small consumer base. Moreover, consumers who use meal replacement slimming products (mainly women) tend to do so infrequently, while many Serbs avoid them altogether due to concerns about their safety or because they believe they are not very effective. At the same...
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