New Market Study Published: Bleach in the United Arab Emirates
In 2013 consumers continued to build on the laundry hygiene trend, and used bleach to kill bacteria. Due to its disinfection properties it remains a must-have product in home care, and is believed to be the most efficient way to tackle bacteria at low cost. A growing trend was for consumers to mix bleach with other home care products to create custom mixes for enhanced cleaning power. Live-in maids and paid domestic help are widely available in the United Arab...
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