Market Report, "Chilled Processed Food in Denmark", Published
Growing consumer interest in "good food" or gourmet gastronomy - with its roots partly in the gastronomy trend in "New Nordic" cuisine - had a significant impact on the chilled processed food category in 2013. Consumer price preferences remained polarised, despite the economic downturn,with many preferring "lessbutbetter", while others focussed more exclusively on price. The premium end is increasingly being driven by strong demand for artisanal products and a growing view that industrial...
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