Recently Released Market Study: Incontinence in Costa Rica
Even though the local population continues to age in Costa Rica, the demand for incontinence products remains limited with many mature buyers continuing to have a negative perception about these products as they are often associated with older people who can no longer take care of themselves. Nevertheless, manufacturers rely on the good development potential of these products in the forecast period. They are investing more resources in marketing campaigns to educate the public, while segmenting...
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