Jeans in Greece: New Research Report Available at Fast Market Research
Greek consumers faced some hard socioeconomic conditions over the last five years, whereby unemployment increased dramatically whilst wages fell substantially. In this climate, casualwear increased in preference, given its practical benefits, its relatively low cost (for both purchase and maintenance), and its longer life. Such qualities were hard to ignore when it came to jeans, given that denim lasts a long time, is always in fashion and is easy to wear by everybody and on a variety of...
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