New Market Report: Dishwashing in the United Kingdom
Home care in the UK continued to be characterised by fierce competition between private label and the leading brands in 2013, and dishwashing was no exception to this. The leading brands in dishwashing ramped up the number of promotions they engaged in and focused more on new product development during 2013 in an attempt to win over consumers. The sections of the UK's supermarkets dedicated to home care products are increasingly dominated by branded products being offered under discounts and...
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