New Market Study, "Nappies/Diapers/Pants in Colombia", Has Been Published
Despite the fact that the country witnessed a gradual decline in its birth rate, sales of nappies/diapers/pants continued to have positive growth. During 2013 volume sales grew 8%, slower than the review period which saw an average annual rate of 11%. The strong growth during the review period was highly influenced by the dynamism in sales of middle priced nappies that saw fast growth rates, as more consumers were able to afford nappies/diapers more often.
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