Laundry Care in Iran - New Market Research Report
Laundry detergents is the most important category within home care in Iran, accounting for 65% of retail value sales in 2013. While consumption within the small categories of carpet cleaners, spot and stain removers and colour safe laundry bleach remained very low, the two key categories of standard powder detergents and hand wash detergents continued to post the strongest sales. However, due to the high rate of inflation and the sudden decline in purchasing power that was accelerated in 2013,...
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