New Market Report: Cough, Cold and Allergy (Hay Fever) Remedies in Dominican Republic
Cough, cold and allergy (hay fever) remedies was particularly activated by strong competition among its major players during 2013. This activity helped it to grow in a year in which the increased price sensitivity of consumers due to the economic slowdown was used by informal manufacturers to help grow their own sales. This is the largest category within OTC, so its major players have enough resources to protect their share in difficult circumstances. From strong local brands like Broncochem,...
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