New Market Report: Tissue and Hygiene in Egypt
Healthy volume growth was registered over the review period across almost all categories from, wipes to tissues. The market is very far from saturation and per capita consumption of most products remained very low over the review period, which explains the healthy growth. This came on the back of rising urbanisation, which saw consumers move to city centres and begin buying more value-added and modern products, including sanitary protection and wipes. The modernisation of retailing, although...
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