Recently Released Market Study: Home Insecticides in Croatia
With two main market players responsible for 87% of sales, there is not much news that can be expected in home insecticides. Consumer inertia is so strong that the leaders are not obliged to put much effort into advertising, which they are doing anyway. Decline in sales during the economic downturn was minimal and less than in other home care categories, showing that demand in home insecticides comes from necessity.
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