New Market Study Published: Nappies/Diapers/Pants in Uruguay
For the second consecutive year in 2013, the decline in birth rates and in the population aged 0-3 (down by 2% over the course of the review period) were reflected in the overall performance of the category in terms of volume growth. Despite volume variations during the review period, the total number of units sold in 2013 was less than in 2009, by approximately the same percentage as the decline in the target group.
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