Recently Released Market Study: Fine Wines/Champagne and Spirits in Thailand
The category of fine wines/champagne and spirits in Thailand experienced strongly growing sales in 2013. There was an expansion in the number of luxury pubs/bars and restaurants, resulting in a greater accessibility of fine wines/champagne and spirits. Most of the sales were derived from the on-trade market since people like to show off their high-class social status. Moreover, the key players in this area were actively adopting marketing activities to boost consumption demand amongst target...
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