New Market Study, "Hot Drinks in Turkey", Has Been Published
In 2013, hot drinks total volume sales register higher growth than during the review period. The main driving factors of growth were improved economic conditions, increased number of new products, increasing marketing activities that involve successful TV and in-store advertisements. Moreover, growth in the market is also stimulated by rising urbanisation. Off-trade growth is higher than the on-trade growth. However, the gap between on-trade and off-trade growth has been narrowing due to the...
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