Irons in Italy - New Market Study Published
The ongoing economic crisis and rising unemployment rates in Italy forced many consumers to avoid or postpone all non-essential expenditure during 2013. The replacement of non-essential items such as irons was widely deferred and this trend continued to undermine sales of irons throughout 2013. Although the category's leading manufacturers made attempts to address the negative trends which were prevalent in the category throughout the review period by launching new and innovative products,...
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