New Market Study, "Yoghurt and Sour Milk Products in Malaysia", Has Been Published
Active marketing campaigns by players such as Marigold and Yakult raised consumers' awareness of the benefits of yoghurt such as aiding digestion. This in turn continued to attract consumer interest in yoghurt during 2013, especially with consumers' rising health consciousness. As a result, yoghurt and sour milk drinks registered relatively high current value growth in 2013, albeit slightly slower than in 2012.
View full press release