Pasta in Italy - New Report Available
2013 proved to be a tough year for traditional pasta manufacturers, due to the difficult economic environment. Pasta, together with a simple tomato sauce, represents a healthy and the least expensive dish for Italian consumers, and strong promotional activity brought down retail prices significantly, thus eroding margins for both manufacturers and retailers. Some retailers balanced this thanks to increases in sales of private label products, which account for a significant share of retailers' total sales.
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