"Chilled Processed Food in Belgium" Is Now Available at Fast Market Research
Chilled processed food should not have borne the brunt of the horsemeat scandal as it mainly affected meat-based products in canned/preserved and frozen processed food. However, it should be noted that overall sales of chilled processed food also slowed down in early 2013. Some marketers observed a progressive stagnation of chilled processed meat, the most valuable category. Others pointed to a sudden drop in current value sales of chilled ready meals in 2013. Even so, chilled ready meals sold in...
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