New Market Study Published: Apparel and Footwear Specialist Retailers in Venezuela
Venezuelan culture favours fashionable clothes and modern looks. Most consumers, even in less affluent groups, wish to mirror international trends and always appearing in line with these is considered "up-to-date". Global brands, such as Tommy Hilfiger and Zara, are often preferred to local offers, not only by upper- and middle-income, but also by low-income consumers. Imitations are widely accepted as often it is not easy to differentiate the origin at first glance. Despite the general fashion sense, 2013 was a...
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