Report Published: "Toilet Care in Australia"
Toilet liquids posted a 2% current value increase in 2013 as a result of manufacturers' efforts to offer additional benefits and concentrated formulas. This was an improvement for the category in comparison to 2012 when toilet liquids recorded a marginal current value decline. An example of the improved category dynamism was Procter & Gamble Australia Pty's launch of Ambi Pur toilet flush in April 2013. A 5-in-1 product that offers to clean, freshen, prevent lime-scale, deodorise and shine was supported...
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