New Market Study Published: Homeshopping in Venezuela
Homeshopping faces strong competition from other non-store channels, especially direct selling and internet retailing. Direct selling enjoys high penetration among Venezuelan households thanks to several players that offer a wide range of products and brands. Direct selling networks reach most middle- and low-income households. Although direct selling is particularly strong in beauty and personal care, consumers also find options for healthcare, apparel, home improvement and personal goods. Personal contact, advice and payment facilities are the advantages of direct selling, which...
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