New Market Study, "Laundry Care in Cameroon", Has Been Published
Despite the ongoing popularity of bar detergents as the largest category, it is facing stronger and growing competition from other detergents due to increasing availability of alternate foreign products, made possible by modern retail channels. Influenced by media and in-store advertising, consumers are more open to the use of other kinds of detergents. As consumer purchasing power increases, coupled with population growth, especially in urban areas, demand is growing and giving ground to manufacturers to meet the needs of a...
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