Market Report, "Vacuum Cleaners in Turkey", Published
Vacuum cleaners in Turkey continued to record steady growth with a 6% increase in volume sales in 2013. As one of the steadiest categories in consumer appliances, vacuum cleaners has strong competition between a large number of domestic and international brands, and across all price bands. Growth in the average unit price (14% in 2012 and 11% in 2013 in current terms) resulted in higher value growth compared to volume growth. While some players focus on the lower end of...
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