New Report Available: Bleach in Peru
Bleach is a relatively minor category in Israel, with little difference in quality between brands since all are based on chlorine. As a result, price is the leading factor in consumers' purchasing decision. As consumer purchasing power has declined in the review period due to taxation and the rising prices of many products, many have become more price sensitive, seeking products at lower prices as being attracted by value-for-money alternatives such as private label products.
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