New Market Research Report: Fine Wines/Champagne and Spirits in Brazil
E-commerce retailers are the largest factor affecting sales through electronic and appliance specialist stores. In 2013, many retailers began to embrace show rooming, once decried as the death of electronics retailers. Retailers recognised that show rooming brings foot traffic into stores and once consumers are there it is their responsibility to close the sale. Retailers are hoping that their ability to educate consumers and demonstrate products will allow them to encourage a purchase.
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