New Market Research Report: Surface Care in Hungary
In 2013 surface care was characterised by three main trends. First, the category suffered from a general disinterest in surface care chores, especially amongst the younger population, thereby negatively impacting most purpose-specific surface care products excluding wipes products, but sustaining the growth of multipurpose alternatives. In reaction to a plethora of surface care products on shelves - resulting in a high level of confusion - French consumers have predominantly resorted to the most simple and efficient products as a token...
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