Recent Study: Internet Retailing in Germany
Internet retailing has become a matter of course among Germans, especially younger and middle-age consumers. However, the over 50s are also increasingly discovering the benefits of internet retailing. It would appear that the initial barriers to online shopping among this age group have now been broken down. Furthermore, the convenience factor remains essential as online shops are open 24 hours a day and can save the consumer both time and money. In addition, many consumers appreciate that they can find...
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