New Market Study Published: Direct Selling in New Zealand
Direct sellers continued to feel pressure from the growing popularity of internet retailing in New Zealand, with several companies launching online platforms to capitalise on this trend. In fact, leading direct seller, Avon Cosmetics, undertook major investment in online retailing during 2012/2013. Key developments included the ability to view products on the Avon website during 2012 and the launch of an e-brochure on the Avon website in 2013. Furthermore, the company launched its own mobile app and virtual makeover tool...
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