Spreads in Iran - New Market Research Report
Honey and jam and preserves, the two largest categories of spreads in Iran, have long been part of traditional Iranian cuisine. However, a considerable quantity of both honey and jam in Iran is available to consumers in loose/unpackaged format. In addition, many Iranian women make their own jam at home. However, over the review period there were some major changes with regard to the consumption habits of consumers and spreads. Rapid urbanisation and increasingly modern lifestyles made many young Iranian...
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