Bleach in New Zealand: New Research Report Available at Fast Market Research
Despite 2012 being a year of innovation for the leading brand Janola (with the introduction of more value-added products, such as portion-controlled bleach tablets), private label products continued to make inroads into the category, and this did not abate in 2013. Private label goods included the economy-priced Budget from Foodstuffs (NZ) and Homebrand from Progressive Enterprises, along with Red Stamp sold through the mass merchandiser The Warehouse. These products are generally liquid bleach in a bottle format that are usually...
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