Recently Released Market Study: Designer Apparel (Ready-to-Wear) in Malaysia
Despite slightly slower GDP growth in Malaysia in 2013, demand for designer apparel did not slow down. Malaysians, especially younger generation, were becoming highly brand-conscious which motivated them to choose designer apparel over non-designer apparel. In addition, consumers in Malaysia were also willing to spend on designer apparel due to the opening of more designer apparel outlets in shopping malls which resulted in stronger visibility of designer apparel outlets in public. Lastly,...
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