"Tea in Thailand" Now Available at Fast Market Research
Retail volume sales of tea showed an improvement with 4% growth in 2013. This improvement was partly due to growing consumer appreciation for the potential health benefits of different tea varieties. Notably, whereas tea was once mainly perceived as a drink for elderly people, rising health awareness in Thailand ensured that it continued to gain popularity among younger consumers in 2013, especially among young urban adults. Growth in tea consumption was further strengthened by new launches, improvements in distribution, price...
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