New Market Research Report: Ready Meals in Israel
The health trend affected ready meals, expressed by the growing popularity of prepared salads as a healthy option for lunch or dinner in the work place. The growth of prepared salads was reflected by an increase in self-prepared salads in foodservice where consumers choose the ingredients and pay a fixed price. The trend could also be seen in the growth of healthy ready meals, such as Chefman's ready meat substitutes in personal to-go packaging.
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