New Market Study Published: Location-Based Search and Advertising Market in the US 2014-2018
Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services near to the user. Many advertisers use location-based search and advertising services to reach out to potential customers who are close by. In addition, customers use location-based search and advertising to find out which food, beverage, shopping, and leisure services are situated in their immediate vicinity. Location-based search and advertising also helps advertisers to contact potential...
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