Now Available: Spirits in Greece
One of the key developments in spirits was the entry of Coca-Cola Hellenic Bottling Co (HBC). Coca-Cola entered the market by taking over the rights for the distribution of the brand Ouzo Plomariou from WS Karoulias, whilst a few months later the company also took over the distribution of the whole Brown-Forman portfolio. With the company having one of the strongest distribution networks in Greece, its entry in the alcoholic drinks market is expected to lead to changes in the...
View full press release