Report Published: "Surface Care in Indonesia"
2013's trend for surface cleaners continued to focus on product segmentation based on specialization. Manufacturers attempts to differentiate their products through offering specific products for different surfaces such as floors or toilet surfaces. Porcelain tiles is the most prevalent surface in homes in Indonesia are used not only for floorings but also for bathroom walls and kitchen tabletops. Manufacturers segmented their product for each of these different surfaces to boost sales of surface cleaners. Products for toilet cleaners are specifically...
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