New Market Report: Sports and Energy Drinks in Bolivia
Sports drinks growth improved in 2013 due to the influence of health and wellness trends in Bolivia. Consumers in Bolivia look for products that not only satisfy their thirst but also provide them with vitamins and minerals. Although sports drinks' main targets are consumers who perform some kind of sport activity, wide distribution is helping sports drinks reach other consumer types. Amongst them, older adults and teenagers are encouraged to purchase these products because they perceive them as healthier and...
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