Now Available: Oral Care in South Korea
Oral care increased by 6% in value terms thanks to the healthy growth rate of mouthwashes/dental rinses in 2013. It recorded 27% value growth rate, and the value size reached Won69 billion. Market size of mouthwashes/dental rinses is expanding because of introduction of diverse products by manufacturers such as of child-specific mouthwashes. Also, the category is strongly affected by environmental conditions. In late 2013, fine dust became a hygiene issue in South Korea, so consumers showed a tendency to purchase...
View full press release