Childrenswear in Australia - New Market Study Published
Under the current competitive environment and with limited options for organic growth, companies within the apparel and footwear industry have moved towards brand extensions to drive sales. In recent years, the majority of brands have done so by extending into childrenswear. For instance, Jeanswest launched its children's range Jeanswest Junior in September 2013, followed by iconic nightwear label Peter Alexander which launched a childrenswear range in November under the Peter Alexander JR label. Cotton On, with an already well-established presence...
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