Hispanics and American Culture and Identity US 2014: Global Industry Size, Share, Growth , Research Analysis and Opportunities
While the majority of Hispanics are speaking English and the influence of the American culture in their lives is strong, there are cultural differences beyond language that need to be considered when determining the most efficient way of communicating with them. In order to successfully communicate with Hispanics, it is important for marketers to learn as much as they can about them and be able to put the cultural differences in the right perspective.
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