New Market Report: Deodorants in Slovenia
Deodorants in Slovenia is characterised by foreign manufacturers which set the trends in the country. There were a number of new product launches in 2013 which mainly focused on adding features to products, such as stain prevention, ingredients for sensitive skin or anti-stress, in an attempt to differentiate themselves from the crowd. However, as the negative economic situation deepened in 2013 and further limited consumer purchasing power, many companies found it inconvenient to invest in expensive advertising campaigns and rather...
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