New Report Available: Alcoholic Drinks in Guatemala
During 2013, strong price-competition in the beer category limited the whole market's value sales. The low prices in beer distorted alcoholic drinks as a whole, where rum, vodka, RTDs, aguardente/aguardiente and other categories were not able to execute their price increases for the year. The CAGRs for the review period in almost all of the categories were slower than expected. The market's performance was also affected by the weak economy. On a positive note, the wine category had a really...
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