Now Available: Consumer Health in Romania
Despite the negative effects of economic downturn in Romania, consumer health continued to grow in retail value terms at double-digit rates in 2012 and 2013. A global health and wellness lifestyle trend has become more apparent in Romania too, having a positive impact on the consumer health industry. Increasing value sales growth is due to significant price rises in OTC products in order for chemists/pharmacies to recover from the declining margins caused by the limited prices of Rx...
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