Recent Study: Nappies/Diapers/Pants in Estonia
Nappies/diapers/pants value sales saw positive growth in 2013 as the improvement of the economic situation continued and consumer purchasing power was moving upwards as a direct result. Furthermore, even volume sales increased despite the high level of maturity of the category. However, compared to value sales, volumes increased only marginally as consumers trading up towards more expensive products had a direct impact mostly only on value sales.
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