New Market Research Report: Cider/Perry in Austria
Actual cider has traditionally only been a niche category in Austria compared with the domestically produced traditional Most-type cider. However, since importer Brandzup VertriebsgmbH brought Carlsberg A/Ss international Somersby cider brand to Austria in late 2012, this has changed, and cider/perry overall has turned into a promising growth category.
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